The concept behind Elizabeth Daniel New York was first hatched by Elizabeth Thurer of Rye, New York when she decided to create a wardrobe essential that she (and many other women) wanted, but simply could not find in the marketplace. Forever seeking the perfect stylish solution to the other uncomfortable shirt options that bunched, added bulk and led to messy un-tucking; she took matters into her own hands and created the innovative yet fashionable design. From sample making in the Fashion District to securing a factory overseas, Elizabeth took her concept and made it a reality, all without any previous experience in the fashion industry.
A chance meeting with Lisa Daniel of Stamford, Connecticut led to a business partnership and personal friendship. In the fall of 2011, the two women officially launched Elizabeth Daniel New York. Their line of women’s shirts consists of five styles that can be worn alone or as an essential layering piece. With their collection of chic and comfortable shirts, Elizabeth and Lisa have revolutionized the essential white button-down shirt.
The positive response to the women’s updated take on a classic wardrobe essential, has been immediate and overwhelming. Within two months of EDNY’s launch, the women had sold out nearly half of their initial inventory. Customers who order online are regularly re-ordering to supply their need for additional styles; and their wholesale, brick-and-mortar partners often place re-orders within a month of initial orders.
As working mothers Elizabeth and Lisa understand the need for style, ease and at home, in the workplace and for everyday life! As the tag line states, Elizabeth Daniel NY designs are "Classic, Tailored and Timeless"
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